Who we are
DealerMCP is operated by TheArm, Salt Lake City, Utah, the team of Chris Hudson and Ben Reuling. Our public site is thearm.ai. Reach us at support@agenticdealernetwork.com for support and privacy@agenticdealernetwork.com for privacy requests.
What we collect from dealers
Two forms on this site collect information you type in:
- The onboarding form at /onboard/: dealer group or store name, your name, email, phone, your list of stores, your inventory feed vendor, your feed contact, and your CRM lead email address.
- The questions form on the home page: your name, store name, email, and your message.
- The group form at /groups/: group name, your name and role, email, phone, rooftop list, feed vendor and contact, and CRM lead email, collected via Netlify Forms the same as the single-store form.
- The OEM form at /oem/: your name, role, organization, email, phone, and message, collected via Netlify Forms and used to send a program brief.
We use this information to contact you about listing your store. We do not sell it.
Where it is stored
Dealer inquiries are collected via Netlify Forms and forwarded to our support mailbox. Submissions live in both places: Netlify's form storage for this site, and the mailbox those notifications are sent to.
Inventory feeds
When your store is listed, we receive the vehicle and pricing data you already publish: vehicles, photos, options, prices, and store information, delivered as a scheduled inventory file. We use it to list and quote your inventory on the Agentic Dealer Network. Your inventory feed should not contain customer records, and we do not take them.
Shopper and lead data
We do not take DMS or CRM customer files from any dealership. When a shopper using an AI model asks to be connected with a store, and consents to share their contact, we deliver that contact to the dealer as a lead. A consented lead includes the name and contact details the shopper chose to share, such as their phone number, so the store can reach them.
Subprocessors
Netlify provides form handling and hosting for this site, along with the CDN it serves the site through. Shoppers' own AI clients, such as Claude or ChatGPT, are not our subprocessors for dealer form data; they are tools the shopper chose, operating on the shopper's behalf.
Network-side shopper processing, what happens when an AI model interacts with the Agentic Dealer Network itself, is also described at agenticdealernetwork.com/privacy.
Retention and deletion
We keep dealer inquiry submissions for as long as they are useful for setting up or supporting your listing. We do not sell personal information and we do not use it for advertising. To request deletion of your information, email privacy@agenticdealernetwork.com and we will remove it from our form storage and mailbox.